WHATNOT

Whatnot is the #1 livestream shopping app in the U.S. Together with a digital marketplace, it’s the best part of shopping in real life with real community—but live.

Tension

How do you translate IRL shopping into a trusted, joyful experience online? And reach sellers who already make their money on other marketplaces?

Strategy

You can make more selling what you love, live. And have straight up fun.

Idea

Where shoppers become your people

Leverage existing sellers for UGC video and static ads to tap into the pure joy of selling live to make more. I concepted and wrote script outlines, static ads, landing pages, a brand video and App Store to help sellers understand the core value props. That they’re not just reaching any shopper, but the right shopper-turned-regulars. That they can cash in on that passion through the power of live shows.