CHIME
CHIME
Chime is an award-winning fintech company and debit card that’s changing the way how millions budget, manage, spend and save. Their model ditches anything with the word “fee” in it.
Tension
One of Chime’s largest segments lives paycheck to paycheck. Coupled with high debt and low credit scores, they desperately want to change their financial situation, but they don’t know how.
Strategy
Unite everyday people to unlock financial progress.
Idea
Banking that makes cents
I helped concept partnership activations (‘Fee-Free Throw Challenge’ at the Mavs game and Black on the Block Chime-in-lane), script financial literacy video series and explainers and develop lifecycle + paid ad campaigns.
Financial literacy explainer videos
ATM screens at 3,000 Walgreens
App Store updates (for funsies)
App update riffing on the cultural moment, to cut through app update humdrum. This one came the start of fall a week after the writers strike ended. Apparently people actually read them and like them enough to share on social.
Black on the Block Partnership
Fee-free overdraft - paid video ads
Organic social posts
Credit building static ads
5-star app review - dynamic ads
Podcast ads
Script - Credit Building
Summertiiiiime, and building credit’s easy.
Let that be your anthem for building credit with Chime, a better way.
The secured Chime Credit Builder Visa Credit Card watches out for your credit scores and wallet. As in, you build your credit scores safely on everyday purchases and on-time payments.
Plus, there’s no annual fee, interest or credit check to get started.
CTA: So fire up that credit score for the financial future of your dreams. Open a Chime Checking Account with a $200+ qualified direct deposit to get started. Easy!
Script - Fee-free overdraft
Summer’s alive and kicking, and so is the season of spending. Do it right with Chime’s online checking account, which millions of members already swear by.
If you need a little extra cushion, rest easy overdrafting up to $200 with no fees. Plus, get paid up to 2 days early with direct deposit, all while managing your money on-the-go, 24/7.
That means more time and money for beach trips and summer Friday splurges.
If you’re waiting for a catch, there is none. There’s only no more pesky overdraft fees and no impact on your credit score to apply. Oh, and you get paid up to 2 days early with direct deposit, and then withdraw it at over 60,000 fee-free ATMs.
CTA: Make this your best summer yet and sign up today. It’ll take 2 minutes.
lifecycle marketing
