BAYER
BAYER
Bayer is one of the largest pharmaceutical and biomedical companies in the world.
Tension
Aleve was just another pain reliever lining pharmacy shelves. To find brand loyalty among younger, more active audiences, the product line rebranded to Aleve Back & Muscle with a desire to make a bigger splash.
Strategy
Partner with influencers at the top of their game in a physically active profession: Olympic sports, James beard restaurateur, HGTV host and pro rock climber.
Idea
That feeling when you go THERE, pain-free.
I casted and produced 4 social-first videos featuring Tim Howard, Graham Elliott, Egypt Sherrod and Sierra Blare Coyle to celebrate their unique #TFW pain-free victories.
Agency: MediaCom
Tim Howard, soccer player
#TFW I can give 100% my all during a game
GRAHAM ELLIOT, restaranteur
#TFW I push the cooking boundaries
EGYPT SHERROD, HGTV HOST
#TFW I turn a house into a home
Sierra Blair-Coyle, ROCK CLIMBER
#TFW I push myself beyond my limits