OMAZE
OMAZE
Omaze is a fundraising platform that offers people the chance to win dream prizes, with donations supporting real charitable causes and NGOs. To date, Omaze has raised $180m+.
Tension
Fundraising has been a hot space since 2010 with big players like Kickstarter, Indiegogo and GoFundMe disrupting the scene, but the model doesn’t go far enough to entice donors.
Strategy
revamp fundraising as part of an aspirational lifestyle.
Idea
Dream big, win-win bigger
Fundraising campaigns can go even bigger to unite dream prizes with dream celebrity partnerships to drive awareness and funds for NGOs and charities.
Influencer list: DJ Tiesto (for a Maserati MC20 + Children’s Hospital Los Angeles), Giada de Laurentis (for a $40K dream trip to Italy + World Central Kitchen) and Big Bang Theory stars Melissa Rauch and Mayim Bialik (for an all-electric Audi RS e-tron GT + Oscar’s Kids).
Promo Structure: One lucky winner takes home the prize and 60% of total funds go straight to the respective charity.
Not shown below: website copy and paid ad campaigns from Omaze and charity and celebrity partners.
ORGANIC POSTs
Campaign: Win a Maserati MC20 and support Children’s Hospital Los Angeles
Influencer: DJ Tiesto
Touchpoint: Landing page copy
Score a Maserati and drive like no one’s watching.
[DJ TIESTO]: The thrill of playing stages all around the world is beyond words. So is driving this ALL-NEW Maserati MC20, the latest savage release in 15+ years, but let me try to break it down. My first impression of this true mid-engined F1 exotic was seriously out of this world. Once you swing open those butterfly doors and get behind that wheel, the MC20 is off to the races from 0-60 mph in just 2.8 seconds. The roar of this beast is unbeatable. With a 200+ mph top speed and 4 bespoke driving modes, the sky will never be the limit. If you think you know high performance, think again—this MC20's got it all. Be sure to enter for your chance to win this EPIC supercar and you’ll also support Children’s Hospital Los Angeles deliver award-winning pediatric medical care to families from Southern California and beyond.
Button: Enter to Win
Campaign: Win a $40K dream trip to Italy and support World Central Kitchen
Influencer: Giada De Laurentiis
Touchpoint: Email Marketing
When in Italy with $40K and a personal concierge.
[GIADA DE LAURENTIIS]: Hey friends! Giada De Laurentiis here. In case you missed it, my friends at Omaze and I are sending one lucky winner on an unbelievable trip to one of my favorite countries of all time—Italy.
Get this. You will actually design the vacation of your dreams with the help of a luxury personal concierge AND $40K. Picture all that delicious food you'll get to eat!
Not to mention, imagine touring the gorgeous Italian countryside in between visiting some of the world's most iconic landmarks, shopping to your heart's content and of course — my personal favorite, devouring some of the BEST pasta, pizza and gelato ever. It just doesn't get more extravagant than this. Be sure to enter today for your chance to win the dreamiest trip to Italy yet and support the incredible work of World Central Kitchen.
Good luck,
Giada
Campaign: Win an Audi RS e-tron GT and support Oscar’s Kids
Influencers: Melissa Rauch and Mayim Bialik of Big Bang Theory
Touchpoint: Email Marketing
Drive the future and rewrite it too.
[MELISSA RAUCH, MAYIM BIALIK]: Hi dreamers! We've teamed up (again), but this time with Omaze to offer you the chance to win a brand-new, all-electric Audi RS E-Tron GT.
It's a Year One limited edition, and a total knockout inside and out with top of the line sleek styling. And if that's still not revving your engines, maybe this will..
For every donation, you'll also support Oscar's Kids and the amazing work they're doing to support vital breakthrough cures and treatments for pediatric cancer.
So by entering for this rare and highly sought after all-electric Audi, you can help Oscar's Kids continue to support critical pediatric cancer research, and drive home the most beautiful, high-tech and powerful luxury sedan ever made. Now that's a true win-win.
Let's do this,
Melissa & Mayim