Follow That Hunch

Follow That Hunch

FanDuel is a premier sports-tech entertainment company offering fantasy sports, sports betting, and online gaming. Known for its innovative platforms and engaging user experience, it transforms how fans interact with sports.

01 TENSION

Every sports fan has their hunches. But not every sports fan knows what to do with their hunches.

02 STRATEGY

A podcast series about hunches—what they are, where they come from, and what to do with one when it arrives.

03 IDEA

FOLLOW THAT HUNCH

In this digital campaign for FanDuel, we created a real, fake, podcast where two charismatic hosts discussed life, love, and betting on your hunches with FanDuel. 

Dropping the viewer directly into the fictitious pod, we served up hard-hitting offer messages, RTBs, and silly asides, all in the context of a podcast conversation.

Client: FanDuel

Agency: Monks
Creative Director: Mattia Montanari

Production Company: Reflection Pictures
Director: Michael Mitchell

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04 RESULTS

20%

Video View Rate

-30%

CPI

4.0%

CTR

Next

Performance Marketing